The MILO Instant Redemption Campaign is an ongoing program conducted annually. Loyal MILO consumers can redeem a variety of premiums with their empty MILO packaging. Alternatively, consumers can purchase participating MILO products.
We have been running this event since 2014 and recently completed 2 campaigns in 2019. Although logistically challenging; it is also one of the more rewarding events. We work closely with Nestle and major hypermarkets throughout Malaysia to ensure a successful campaign.